Learn WhatsApp Business API

WhatsApp API, explained for actual business owners.

Ten short chapters. No jargon, no sales pitch — just what the API is, what it costs, the rules Meta enforces, and how to avoid the mistakes that get numbers throttled.

Start with chapter 01

01 What is WhatsApp Business APIWhatsApp Business API is the official version of WhatsApp that allows businesses to scale their 1:1 messaging beyond hundreds or thousands of conversations, utilize automation, communicate across multiple team… 3 min read 02 WhatsApp Business App vs APIWhatsApp Business app is free, limited to one device, requires every message to be sent by a human, one conversation at a time; WhatsApp Business API is a paid solution working across devices, team members and entire… 3 min read 03 WhatsApp API Pricing In IndiaAlmost any business enquiring about WhatsApp API pricing understands the problem from the get-go: there are two charges to consider, which can be pretty confusing. Meta charges a per conversation rate depending on… 2 min read 04 The Four Message CategoriesMeta does not charge the same price or impose the same restrictions per each WhatsApp message sent via an API. Instead, every message sent falls under a category and the restrictions and pricing are defined on this… 3 min read 05 The 24 Hour Service WindowThe moment a customer sends your business a message on WhatsApp, a twenty four hour window opens. Within this customer service window, you can reply to the message with whatever text, images, documents, buttons or… 3 min read 06 Messaging Tier LimitsEvery WhatsApp Business API number has a messaging tier, which dictates how many unique recipients it can send template messages to within a rolling twenty four hour period. This only applies to messages sent out,… 3 min read 07 WhatsApp OTP APISMS has long been the default channel for verifying a login or a checkout in India, and while that has mostly served us well, the ability to deliver transactional messages has seen a steady decline in recent years… 2 min read 08 Getting The WhatsApp Green TickThe green tick is Meta’s official verification of a business, a little verified checkmark next to the business name in WhatsApp, which serves to signal to clients that Meta has verified that this business is who they… 2 min read 09 WhatsApp Catalog And CommerceWhatsApp's catalog and commerce features let a customer casually browse products, see their details and pricing, and build out orders inside the same conversation they're having. Instead of asking what's available… 2 min read 10 Choosing A WhatsApp Provider In IndiaMeta does not sell WhatsApp Business API to most of the small and mid sized businesses, but acts as the platform between the company and the Business Solution Provider, or the BSP in short. The solution provider… 2 min read

Rather have someone just explain it to you?

We'll walk through pricing, templates and setup for your specific business — in one conversation.

Book a demo Talk to our team