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Field notes on WhatsApp, automation and the businesses using them.
Pricing changes, clinic no-shows, AI liability, and whether the API is worth it for a small business — written from what we see on real accounts.
- 01 Is WhatsApp Business API Worth It for Small Business? The phrase "WhatsApp Business API" itself inspires distrust and fear in many people. The very name sounds too mystical and inaccessible. Hence the thought that if the free version of WhatsApp Business is suitable to…
- 02 The businesses at risk of October 2026 price changes, and the ones that already addressed it There is a date, currently lingering on Meta’s roadmap, that few WhatsApp Business API users have thought about. If you have a WhatsApp customer service desk, if you have built your customer journeys around being…
- 03 Who takes the blame when an AI chatbot repeats bad advice A man books a flight based on the advice of a chatbot. The airline company later contends the chatbot was wrong, and also contends, in a tribunal, that the chatbot should be treated as a separate entity, responsible…
- 04 Why Your Clinic is Losing Patients to No Shows (WhatsApp Business API Fix) If you are ever in any clinic in Rajkot on a Monday morning, you are likely to see the same scene at the front desk- a receptionist juggling three phone calls as walk-ins fill the waiting room, two or three…
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